Noise acts as the added (background) element that usually distracts from the original message.īut, we’ll talk more about the role of noise in the communication process later on. Some linear models of communication also mention noise as one of the factors that have a role in the communication process. Linear communication models suggest that communication takes place only in one direction. The linear communication model is straightforward and used mainly in marketing, sales, and PR, in communication with customers. In the following paragraphs, we will analyze each of these models in detail, starting with linear models.
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